We planned the launch event for IST PLATINUMWOOL™. Since it was decided from the outset that the unveiling would take place at Milano Unica, we believed that Milan was the only suitable location for a standalone event. After searching for a venue that could accurately convey the atmosphere and image of our product to key figures from maisons, particularly those based in Italy, while also showcasing the quality of Japan, we decided to hold the event at Wicky’s.

At Milano Unica, our latest products were showcased at CM Tessuti’s booth. The Italian knitter is one of the vital partners for us. They dedicatedly provided us with the utmost support, fully understanding the merits of IST PLATINUMWOOL.

We created an opportunity for many people to experience PLATINUMWOOL. We received numerous requests for swatches, and our product was extensively featured in a multitude of media outlets. This confirms that our approach was indeed the right one.

We were thrilled to welcome many attendees to our first solo launch event in Milan. Thanks to the endorsements from our vital partners, including The Woolmark Company, PLATINUMWOOL has gained significant recognition. Our CEO, Toshiko Sakane, provided an overview of the development journey of PLATINUMWOOL, highlighting the challenges we overcame. Following this, Riccardo Rami, one of our important advisors, and CM Tessuti shared their insights on the qualities of PLATINUMWOOL and discussed its future potential.

Expressing Our Sincere Gratitude to Vital Partners

We were able to present IST PLATINUMWOOL in Milan and gain recognition from many people owing to our vital partners who worked tirelessly with us to develop and promote this product. We would like to express our sincere gratitude to our partners, including Riccardo Rami Studio, CM Tessuti, The Woolmark Company, and Ad Mirabilia, for their support in this endeavor.

Thank you all for making this event memorable.

Grazie mille!