PLATINUMWORLD（Pitti Filati / Milano Unica 2027A/W） - IST^P

We are the material brand
that makes the impossible possible.

Pitti Filati / Milano Unica 2027A/W

BUILDING “PLATINUMWORLD”
Expanding the possibilities of wool through IST PLATINUMWOOL™

The future of textiles will not be shaped by tradition alone.
Nor will it be shaped by technology alone.

It will be shaped by the ability to connect craftsmanship, respect for materials, and continuous innovation in new and meaningful ways.

At the center of this vision is IST PLATINUMWOOL™, I.S.T’s proprietary technology for Merino wool treatment. Around this innovation, a growing international network of partners is beginning to take shape across wool, spinning, yarn development, fabric creation, and material innovation. We call this evolving collaborative vision “PLATINUMWORLD.”

Connecting tradition and technology in a meaningful way

IST PLATINUMWOOL™ is I.S.T’s proprietary technology for the treatment of Merino wool. It enhances the natural qualities of the fiber while preserving its authenticity and beauty, opening new possibilities for premium textile applications.

This is not about turning wool into something else. It is about starting from respect for the material itself and using material science to draw out new potential from one of the world’s most enduring natural fibers.

PLATINUMWORLD: a collaborative ecosystem from material to market

PLATINUMWORLD is not an organization. It is a collaborative platform built around IST PLATINUMWOOL™ — connecting material innovation, spinning, yarn development, fabric creation, brand proposals, and market introduction.

Partners including Woolmark, Südwolle Group / GTI, Mister Joe, and CM Tessuti bring different capabilities, experiences, and perspectives. Together, they help create possibilities that go beyond a single material, a single collection, or a single collaboration.

Our essential partners in building PLATINUMWORLD

The Woolmark Company brings global wool expertise and supports the value and future opportunities of wool fiber through research, market development, and quality assurance.

The Woolmark Company : https://www.woolmark.com/

Through its specialized division GTI, Südwolle Group is exploring new opportunities for IST PLATINUMWOOL™ in premium yarn and fabric applications. Its expertise and access to demanding international textile sectors make it an important force within PLATINUMWORLD.

Südwolle Group : https://www.suedwollegroup.com/swgi/

GTI : https://gtispa.it/

Mister Joe, part of A ZETA Group, is an Italian yarn specialist that combines traditional craftsmanship with a strong commitment to technological development. Its openness to innovation makes it a natural partner in expanding the creative possibilities of IST PLATINUMWOOL™.

Mister Joe : https://www.misterjoe.it/

CM Tessuti was among the first European companies to transform IST PLATINUMWOOL™ into commercial fabric applications. Through its work with premium brands, it brings practical insight into introducing material innovation to the market.

CM Tessuti : https://cmtessuti.it/

New opportunities create new choices

PLATINUMWORLD is designed to expand the possibilities of wool — and to create new choices across the textile value chain.

For designers, new creative tools.
For producers, new opportunities to innovate.
For brands, materials that combine quality, performance, and long-term value.

By connecting different areas of expertise, PLATINUMWORLD seeks to give future generations greater freedom to shape the future of textiles in their own way.

The first public expression of PLATINUMWORLD at Pitti Filati and Milano Unica 2027A/W

The first public expression of PLATINUMWORLD will be showcased through developments surrounding Pitti Filati and Milano Unica 2027A/W.

At Pitti Filati, IST PLATINUMWOOL™ will be presented through the booth of Mister Joe. At Milano Unica, it will be presented through the booth of CM Tessuti. Visitors will be able to discover the characteristics of this innovative technology and the new possibilities it creates for the premium textile industry.